The Growth Zone

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Podcast by Christian Bartsch

The Growth Zone

The Growth Zone Podcast covers in 2024 topics from Innovation, Business, Startups, ESG, ISO27001, Cyber Security and interviews with industry leaders. Our Mission is to help people to grow their business by applying sustainable business strategies in marketing and leadership. Thereby local communities enjoy more environmentally responsible and socially responsive contributions from the business world. | In Marketing we cover the core areas of sales funnels, branding, positioning, lead generation and online advertising. | When talking about startups we will look into innovation, funding, investment, technology as well as artificial intelligence. | An entrepreneur can not be successful if the mindset is dislocated. Confidence is so important for a good starting out into networking and gaining clients. | When you gain access to the knowledge and guidance of an experienced entrepreneur you can grow using coaching and mentoring. Hence, leadership, strategy and finding a solution to a conflict is so vital. | Subscribe to our newsletter at meetchrisbartsch.com/newsletter

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Latest episodes

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27 June 2024

How AI based startups use ISO 27001 to increase their value

This podcast episode will provide you valuable insights about the impact of AI on information security and why startups developing A technology embrace ISO 27001 certification. Innovative startups are processing a lot of data of all kinds. This creates an anxiety in society as politicians and civil rights activists fear the worst happening. By committing to ethical standards and improving information security, startups can gain the trust of users.

Key questions answered in the podcast:

How does information security help startups?
Does ISO 27001 have an impact on AI startup valuations?
Is there a specific certification for AI Startups?
What is the difference between ISO 27001, ISO 27018 and ISO 27091?
How should an AI empowered startup build its ISMS?

The information security management systems (ISMS) for organizations that develop AI based technology needs to handle not only the development and operations of the technology but also the rapidly changing legal framework around them.

You will har about the different trends in North America, UK and the EU zone. AI is a technology not only very trendy but also a risk to society. Some startups in Germany are using iso 27001 to handle information security issues.

Listen to this episode and gain moere insights.

GET THIS BOOK >>> ISO 27001

Don't miss out on how to introduce ISO 27001:2022 into your business to be sustainable and enforce information security, while avoiding unnecessary project bloating and eccessive consulting fees.

Get the 2023 edition of "Information Security based on ISO 27001 Strategies: A Leadership Introduction to Information Security" written by Christian Bartsch.

It is available at Amazon, Barnes and Noble and other retailers:

ISBN: 979-8865141501 Softcover

ASIN: B0CNPNGTR6 Kindle edition

00:00

25:28

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20 May 2024

How can you use an ISO Certificate to gain more business clients

In this episode, Christian will explain how you can use an ISO Certificate to gain more business clients. Companies can get their management systems certified for different ISO standards. A management system ist not some kind of hardware, but actually a set of documents outlining how the organisation wants to manage an aspekt ob business.

If you are active in a B2B world, then you need a very different set of tools to attact and convince buyers. It is a very different game selling water to consumers compared to selling water pipes to large manufacturers of vehicles.

This is why the technical and procurement departments look for potential suppliers all the time. When they find a potential candidate, they try to validate them even before getting in contact with them. Christian experienced this during his apprenticeship at BMW, when he was shown how to differentiate between great part manaufacturers and those who are not fit for the just in time manufacturing of cars.

This is why ISO Certifications are so important to suppliers and B2B clients. Nevertheless, a certification by a non accredited certification body will not help you land a profitable contract.

GET THIS BOOK >>> ISO 27001

Don't miss out on how to introduce ISO 27001:2022 into your business to be sustainable and enforce information security, while avoiding unnecessary project bloating and eccessive consulting fees.

Get the 2023 edition of "Information Security based on ISO 27001 Strategies: A Leadership Introduction to Information Security" written by Christian Bartsch.

It is available at Amazon, Barnes and Noble and other retailers:

ISBN: 979-8865141501 Softcover

ASIN: B0CNPNGTR6 Kindle edition

00:00

28:44

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01 May 2024

How risk analysis will help you achieve an iso 27001 certification

Gain an understanding of how risk analysis will help you successfully achieve your iso 27001 certification and improve your ESG rating. Green Cyber security is becoming an important factor for businesses in Europe and North America.

Here Christian explains how the ISO 27001 Risk Anaylsis process (German: Risikoanalyse nach ISO 27001) would take place. It is a quick and easy explanation of the steps. He explains that you do not need to overcomplicate the ISMS documentation. Writing the ISMS Documentation is not an easy task for someone who isn't deep in the ISO world. That is why it is recommendable to get help from an ISO 27001 Consultant (https://acato.co.uk) so that you save time, pain and money.

GET THIS BOOK >>> ISO 27001

Don't miss out on how to introduce ISO 27001:2022 into your business to be sustainable and enforce information security, while avoiding unnecessary project bloating and eccessive consulting fees.

Get the 2023 edition of "Information Security based on ISO 27001 Strategies: A Leadership Introduction to Information Security" written by Christian Bartsch.

It is available at Amazon, Barnes and Noble and other retailers:

ISBN: 979-8865141501 Softcover

ASIN: B0CNPNGTR6 Kindle edition

00:00

20:57

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19 February 2024

How ESG and ISO27001:2022 ISO Certification interact to influence your business success

In this episode you will find out, how to the ESG rating system and the newly released ISO27001:2022 ISO Certification interact to influence a company's ability to attrack funding and new key clients.

ESG is putting a growing emphasis on Information Security and Green Cyber Security. This is eventually leading to an influencial factore that impacts a company's ability to get funding, new clients aor even reduce their insurance costs. The ESG Rating is negatively impacted if a business has no apparent efforts towards protecting personal data or implementing an information security management system (ISMS).

Here Christian explains how the ISO 27001 Certification process would take place. It is a quick and easy explanation of the steps. He explains that you do not need to overcomplicate the ISMS documentation. Security policies are ther to improve security but not make life hell for employees. Writing the ISMS Documentation is not an easy task for someone who isn't deep in the ISO world. That is why it is recommendable to get help from an ISO 27001 Consultant (https://acato.co.uk) so that you save time, pain and money.

GET THIS BOOK >>> ESG

Don't miss out on how to drive your business to be sustainable, while avoiding the ugly side of ESG, which can be a great revenue driver when applied in a non-toxic way:

Get the 2022 edition of "The Sustainable Business Idea - A pocket guide to Environment, Social and Governance (ESG)" written by Christian Bartsch.

It is availabe at Amazon, Barnes and Noble and other retailers:

ISBN: 979-8-8330-3548-1 Softcover
ASIN: B0BKWWJL4H Kindle edition

GET THIS BOOK >>> ISO 27001

Don't miss out on how to introduce ISO 27001:2022 into your business to be sustainable and enforce information security, while avoiding unnecessary project bloating and eccessive consulting fees.

Get the 2023 edition of "Information Security based on ISO 27001 Strategies: A Leadership Introduction to Information Security" written by Christian Bartsch.

It is availabe at Amazon, Barnes and Noble and other retailers:

ISBN: 979-8865141501 Softcover
ASIN: B0CNPNGTR6 Kindle edition

00:00

21:53

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30 October 2023

Reaching your audience by building trust

In this episode you will be mind feeding on how to reach your audience by building trust. Social selling is often stated as happeing on social media platforms such as facebook or linkedin. The reality is htat you need to do social marketing before you can actually do social selling.

Most of the time, people are stuck in social media wasitng time by consuming content instead of selling. The reason is that social media is not really designed for doing business.

LinkedIn is actually a recruiting plantform that has been turned upside down. now people are trying to sell their services there by spaming people.

Corporattions have hired PR people to create a stream of content supposedly coming from its CEO. The world will realize that a busy CEO has no time for being stuck in social media.

GET THIS BOOK >>>

Don't miss out on how to drive your business to be sustainable, while avoiding the ugly side of ESG, which can be a great revenue driver when applied in a non-toxic way:

Get the 2022 edition of "The Sustainable Business Idea - A pocket guide to Environment, Social and Governance (ESG)" written by Christian Bartsch.

It is availabe at Amazon, Barnes and Noble and other retailers:

ISBN: 979-8-8330-3548-1 Softcover
ASIN: B0BKWWJL4H Kindle edition

00:00

02:49

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29 October 2023

Social Marketing is social selling?

What can you learn from social media and its influence into how busiensses are growing in a even more digital environment?

Social Marketing is social selling! Don't just get stuck infront of your screen, but go an meet the person to enjoy a coffee at acafe. Build real raport by having that natural conversation every person really needs.

GET THIS BOOK >>>

Don't miss out on how to drive your business to be sustainable, while avoiding the ugly side of ESG, which can be a great revenue driver when applied in a non-toxic way:

Get the 2022 edition of "The Sustainable Business Idea - A pocket guide to Environment, Social and Governance (ESG)" written by Christian Bartsch.

It is availabe at Amazon, Barnes and Noble and other retailers:

ISBN: 979-8-8330-3548-1 Softcover
ASIN: B0BKWWJL4H Kindle edition

00:00

26:17