In this episode you will be mind feeding on how to reach your audience by building trust. Social selling is often stated as happeing on social media platforms such as facebook or linkedin. The reality is htat you need to do social marketing before you can actually do social selling. 
Most of the time, people are stuck in social media wasitng time by consuming content instead of selling. The reason is that social media is not really designed for doing business.
LinkedIn is actually a recruiting plantform that has been turned upside down. now people are trying to sell their services there by spaming people.
Corporattions have hired PR people to create a stream of content supposedly coming from its CEO. The world will realize that a busy CEO has no time for being stuck in social media. 
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The Growth Zone

Reaching your audience by building trust