The Growth Zone

episode artwork

Christian Bartsch

20 May 2024

28m 44s

How can you use an ISO Certificate to gain more business clients

00:00

28:44

In this episode, Christian will explain how you can use an ISO Certificate to gain more business clients. Companies can get their management systems certified for different ISO standards. A management system ist not some kind of hardware, but actually a set of documents outlining how the organisation wants to manage an aspekt ob business.

If you are active in a B2B world, then you need a very different set of tools to attact and convince buyers. It is a very different game selling water to consumers compared to selling water pipes to large manufacturers of vehicles.

This is why the technical and procurement departments look for potential suppliers all the time. When they find a potential candidate, they try to validate them even before getting in contact with them. Christian experienced this during his apprenticeship at BMW, when he was shown how to differentiate between great part manaufacturers and those who are not fit for the just in time manufacturing of cars.

This is why ISO Certifications are so important to suppliers and B2B clients. Nevertheless, a certification by a non accredited certification body will not help you land a profitable contract.

GET THIS BOOK >>> ISO 27001

Don't miss out on how to introduce ISO 27001:2022 into your business to be sustainable and enforce information security, while avoiding unnecessary project bloating and eccessive consulting fees.  

Get the 2023 edition of "Information Security based on ISO 27001 Strategies: A Leadership Introduction to Information Security" written by Christian Bartsch.

It is available at AmazonBarnes and Noble and other retailers:

ISBN: 979-8865141501 Softcover

ASIN: B0CNPNGTR6 Kindle edition

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