Christian Bartsch
20 May 2024
28m 44s
How can you use an ISO Certificate to gain more business clients
00:00
28:44
Christian Bartsch
20 May 2024
28m 44s
00:00
28:44
In this episode, Christian will explain how you can use an ISO Certificate to gain more business clients. Companies can get their management systems certified for different ISO standards. A management system ist not some kind of hardware, but actually a set of documents outlining how the organisation wants to manage an aspekt ob business.
If you are active in a B2B world, then you need a very different set of tools to attact and convince buyers. It is a very different game selling water to consumers compared to selling water pipes to large manufacturers of vehicles.
This is why the technical and procurement departments look for potential suppliers all the time. When they find a potential candidate, they try to validate them even before getting in contact with them. Christian experienced this during his apprenticeship at BMW, when he was shown how to differentiate between great part manaufacturers and those who are not fit for the just in time manufacturing of cars.
This is why ISO Certifications are so important to suppliers and B2B clients. Nevertheless, a certification by a non accredited certification body will not help you land a profitable contract.
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